Philips Hue

Philips Hue Smart Plug

A UK-pin smart plug that makes any lamp or small appliance Hue-controllable, ideal for people already using Philips Hue lighting.

BluetoothZigbeeMatterMid-range
Works with
Amazon AlexaGoogle HomeApple HomeMatterManufacturer app
AED 134

Typical Amazon.ae price for the device, checked 10 Sept 2026. See the listing Installation is quoted separately after we check your property.

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Supplied, fitted and configured by our own Dubai team. We check compatibility with your property before you commit to anything.

Overview

What it is and where it fits

The Philips Hue Smart Plug turns an ordinary socket into a controllable one. Plug it into any Type G outlet, connect a lamp, a set of string lights, or a small appliance, and you can switch that device on and off from your phone. It suits anyone who wants smart lighting without buying smart bulbs for every fitting, which is handy for floor lamps, bedside lamps, and majlis mood lighting. Out of the box it pairs over Bluetooth straight to the Philips Hue app on iOS or Android. That gives you instant on/off control when you are near the plug, no extra hardware needed. Add a Hue Bridge (sold separately) and the plug switches to Zigbee. That unlocks the parts most people actually want: schedules, automations, control when you are away from home, and voice control through Amazon Alexa, Google Assistant, or Apple Home. Through the Bridge it also works with Matter. There is a physical button on top, so anyone in the house can press it without the app. It handles loads up to 2300W (10A) on 220-240V mains, and the compact cube shape is designed not to block the socket next to it. Be honest about the limits. It is indoor only (IP20), it does not measure energy use, and the automations and remote access need the Bridge. If you only want to control one lamp from across the room, Bluetooth alone is fine. Renters like it because nothing is wired in; you take it with you when you move.

  • Makes any lamp or small appliance smart, no smart bulb needed
  • Works over Bluetooth on its own, add a Hue Bridge for full automations
  • Voice control with Alexa, Google Assistant and Apple Home (Bridge required)
  • Physical button on top for manual on/off by anyone
Technical

Specifications

Model Smart Plug

Model number929003050701
Plug typeType G (UK/UAE 3-pin)
Operating voltage220-240V AC, 50Hz
Maximum load2300W (10A)
ConnectivityBluetooth (direct) and Zigbee (via Hue Bridge)
Ecosystem compatibilityAmazon Alexa, Google Assistant, Apple HomeKit, Matter (Bridge required for Alexa/Google/HomeKit and automations)
Ingress protectionIP20, indoor use only
Dimensions / weight8.1 x 4.75 x 7.45 cm, approx. 100g
In Dubai homes

What to check before you order

The plug ships with a Type G 3-pin head, so it fits UAE wall sockets straight away with no adapter. It runs on 220-240V, which matches DEWA mains, so there is nothing to convert. Keep it indoors. The IP20 rating means it is not built for a balcony or garden that catches summer dust and humidity, so use it for lamps and appliances inside the air-conditioned part of the home. In an apartment, Bluetooth control is usually enough because you are never far from the plug. In a larger villa, walls and distance can weaken Bluetooth, so a Hue Bridge (wired to your router) gives you reliable Zigbee control across floors and remote access when you are out. There is no energy meter, so it will not show your DEWA-style consumption figures. Philips Hue carries a 2-year manufacturer warranty. We can supply the plug, and the Bridge if you need it, and help you set both up in your home.

Philips Hue in the UAE. Officially distributed by Signify through Sharaf DG, Virgin Megastore and Gulf Electronics. E27 fittings match UAE fixtures.

Answers

Questions about the Philips Hue Smart Plug

What is the Philips Hue Smart Plug?
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It is a small plug that sits between your wall socket and a device, like a lamp or string lights. Once it is set up, you can switch that device on and off from the Hue app or by voice. It makes a normal, non-smart product controllable without any rewiring.
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Do I need smart bulbs to use it?
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No, and that is the point of it. Instead of buying a smart bulb for every fitting, you plug a normal lamp into the smart plug and control the whole lamp. It is a cheaper way to make table lamps, floor lamps, and string lights smart.
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Does it need Wi-Fi?
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Not for basic control. It talks to your phone over Bluetooth directly. If you add a Hue Bridge, the Bridge plugs into your router with a network cable, and that is what gives you remote access and voice control. The plug itself does not join your Wi-Fi.
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Does it need the Hue Bridge?
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No, not to start. You can use it over Bluetooth with the Hue app right away. You only need the Bridge (sold separately) if you want schedules, automations, control from outside the home, or voice assistants. Most people who own several Hue products already have one.
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What can it do with just Bluetooth?
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With Bluetooth alone you can turn the plug on and off from the Hue app when your phone is close by, usually within a room. It is quick to set up and needs no extra hardware. What you do not get over Bluetooth is scheduling, automation, remote access, or voice control.
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What does the Hue Bridge add?
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The Bridge moves the plug onto Zigbee and unlocks the useful parts: timers and schedules, automations like lights on at sunset, control when you are away from Dubai, and voice commands through Alexa, Google, or Apple Home. It also lets the plug work in Matter setups.
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Which app controls it?
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The Philips Hue app, free on the Apple App Store and Google Play. You set the plug up there, name it, add it to rooms, and control it. If you use a Bridge, you can also control it from Alexa, Google Home, or the Apple Home app.
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Is there a subscription or monthly fee?
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No. The plug and the Hue app cost nothing to run each month. There is no subscription for on/off control, schedules, or automations. Philips offers a paid security feature for its cameras, but that has nothing to do with this plug.
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Does it work with Amazon Alexa?
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Yes, with a Hue Bridge. Once the plug is on the Bridge and linked to the Alexa app, you can say things like turn on the lamp. Without the Bridge, a Bluetooth-only setup does not connect to Alexa, so the Bridge is the part that makes voice work.
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Does it work with Google Assistant?
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Yes, through a Hue Bridge. Link Hue to the Google Home app and you can control the plug with Google Assistant on your phone or a Nest speaker. As with Alexa, a Bluetooth-only setup will not do voice, so you need the Bridge for hands-free control.
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Does it work with Apple Home and Siri?
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Yes, if you have a Hue Bridge. The Bridge is what exposes the plug to Apple Home, so you can control it in the Home app and with Siri. A Bluetooth-only setup does not appear in Apple Home. An Apple TV or HomePod is not required but helps with remote access.
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Does it support Matter?
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Yes, but through the Hue Bridge, not on its own. When your Bridge has Matter turned on, the plug can join a Matter-based smart home and work alongside gear from other brands. The plug by itself over Bluetooth is not a Matter device.
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Will it fit UAE plug sockets?
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Yes. The UAE version comes with a Type G 3-pin head, the same square-pin plug used on UAE and UK wall sockets, so it fits straight in with no adapter. It runs on 220-240V, which matches DEWA mains, so there is nothing to convert.
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Can I use it outdoors on my balcony?
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No. It is rated IP20, which means indoor use only. Dubai balconies and gardens get dust, humidity, and very high summer heat, and this plug is not sealed against any of that. Keep it inside, in the cooled part of the home, for lamps and small appliances.
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How much can I plug into it?
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Up to 2300W, which is 10A at 240V. That covers lamps, string lights, fans, phone and laptop chargers, and most small electronics easily. It is the switched load that matters, so check the wattage label on whatever you plug in and keep it under 2300W.
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Can I run a heater or kettle from it?
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A kettle or small heater under 2300W will run, but think about why. The plug is meant for lighting and small appliances and has no energy meter. High-draw items like large heaters, irons, or anything near the limit are better on a normal socket. Never plug in an AC unit.
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Does it measure energy use or help cut my DEWA bill?
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No, this model does not measure energy. It switches power on and off but does not report watts or units used, so it will not itemise your DEWA bill. If tracking consumption matters to you, look at a plug with metering, such as the Tapo P110.
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Is it better for a villa or an apartment?
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Both, with a small difference. In an apartment you are usually close to the plug, so Bluetooth control works well on its own. In a villa spread over floors, add a Hue Bridge so Zigbee can carry the signal reliably across the house and give you remote control.
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Will Bluetooth reach across my villa?
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Bluetooth is short range, roughly one room, and villa walls cut it further. If your phone and the plug are on different floors, Bluetooth alone will struggle. A Hue Bridge fixes this: it uses Zigbee, which hops between Hue devices and covers a large villa far better.
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How do I install it and who sets it up?
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It is plug and play. Put it in the wall socket, plug your lamp into it, open the Hue app, and follow the pairing steps, a few minutes at most. No wiring, no electrician, no drilling. If you would rather not fiddle with it, we can set it up for you during a visit.
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What is in the box?
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One smart plug, and that is it. There is no Hue Bridge and no bulb included, so if you want automations or voice control you buy the Bridge separately. Check what you already own before ordering, as many Hue users already have a Bridge at home.
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Does it have a manual button?
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Yes. There is a physical on/off button on top of the plug. Anyone can press it to switch the device without the app or a phone, which is handy for guests, kids, or when your phone is not to hand. The app and the button stay in sync.
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What warranty and support do I get in the UAE?
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It carries a 2-year manufacturer warranty. Buy from a UAE seller so any claim is handled locally without shipping abroad, and keep your invoice. When you buy the plug from us, we help with setup and stand behind it if anything goes wrong.
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How does it compare to the Tapo P110?
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The Tapo P110 is cheaper and measures energy use, and it runs on Wi-Fi with no hub. The Hue plug costs more and has no metering, but it fits neatly into the Hue lighting system and works over Zigbee with the Bridge. Choose Hue if you already run Hue lights.
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Who should not buy this plug?
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Skip it if you want energy monitoring, if you need an outdoor plug, or if you have no other Hue products and just want one cheap smart socket. In those cases a Wi-Fi plug like the Tapo P110 is better value. Hue makes most sense inside a Hue home.
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How much does it cost and how do I buy it from you?
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It is around 134 AED at the current Amazon.ae price, and it is a best seller there with strong reviews. You can buy it from us and we will help you set it up, add a Hue Bridge if you need one, and match it to your existing Hue lights.
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Installation

Fitted and configured by our Dubai team

We supply this as part of a working system rather than as a box. That means checking it suits your property first, fitting it properly, setting up the automations that make it useful, and showing your household how it works.

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