Sure Petcare

SureFeed Microchip Pet Feeder Connect

A microchip feeder whose lid opens only for the right pet and logs every meal in the app, for Dubai homes with pets on different or prescription diets.

RF 433MHzWiredPremium
Works with
Manufacturer app
AED 1,185
Feeder only, Connect version. The Sure Petcare Hub needed for the app is about AED 337 extra. Batteries not included.

Typical Amazon.ae price for the device, checked 13 Sept 2026. See the listing Installation is quoted separately after we check your property.

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Supplied, fitted and configured by our own Dubai team. We check compatibility with your property before you commit to anything.

Overview

What it is and where it fits

The SureFeed Microchip Pet Feeder Connect is a covered bowl that opens only for the pet it is set up for, and it suits Dubai homes with two or more cats, or a cat and a small dog, on different diets. When a registered pet puts its head in, the lid lifts. When it walks away, the lid closes, so the greedy cat cannot finish the other cat's prescription food. Be clear on what it is not. It is not an automatic feeder. It does not store food or serve meals on a timer, you fill the bowl yourself. If you need meals served while you are at work, look at a timed feeder such as the Petkit Fresh Element Solo. The Connect version has a scale accurate to within 1 g. With the Sure Petcare Hub, the free app shows when each pet ate and how much, and lets you set portion weights and the lid close delay. Without the Hub the feeder still works on its own as a selective feeder, but you lose the app. The Hub costs about AED 337 more, plugs into your router by Ethernet cable and also runs a SureFlap Connect door. The feeder takes wet or dry food in one 400 ml bowl or two half bowls. It reads implanted microchips or the included RFID collar tag, and four C-cell batteries last about six months. Keep it indoors in air conditioning. Skip it if you have one pet, or if you need scheduled feeding.

  • Each pet eats only its own food, ideal for prescription and weight-loss diets
  • Sealed lid keeps flies and ants off wet food and holds smells in
  • With the Hub, the app shows when and how much each pet ate
  • Same Hub and app as SureFlap Connect doors, so one Hub runs both
Technical

Specifications

Model Microchip Pet Feeder Connect, White (B07RHZHHGN)

How it worksLid opens only for a registered microchip or RFID collar tag
Pet recognitionCommon implanted microchips or Sure Petcare RFID collar tag (1 included), up to 32 pet IDs
BowlsOne 400 ml single bowl or two half bowls (both included)
Food typeWet and dry food
WeighingBuilt-in scale accurate to within 1 g, portion indicator lights
Power4 x C-cell alkaline batteries (not included), about 6 months
ConnectivitySure Petcare Hub (sold separately), Hub connects to router by Ethernet cable
App features with HubMeal times and amounts per pet, portion weights, lid close delay, training mode, battery status
Warranty3 years (Sure Petcare)
In Dubai homes

What to check before you order

This is an indoor product. Sure Petcare says keep it away from excessive heat, and never put it in the fridge or on ice packs, so place it in an air-conditioned kitchen, laundry or utility room, not a balcony or garden. The sealed lid helps with flies and ants, which find pet food fast in Dubai homes, but it does not cool the food. Wet food still goes off within hours at room temperature, so do not fill it for a whole day in summer. The feeder runs on C-cell batteries, so DEWA cuts do not stop the lid working. The Hub needs mains power and an Ethernet cable to your router, and should sit at least a metre off the floor with few thick walls between it and the feeder. In a large villa that can mean putting the router side near the kitchen. If the internet drops, the feeder carries on and keeps its settings. Renters can use it freely, since nothing is drilled or wired.

Sure Petcare in the UAE. Maker of the microchip SureFlap pet doors, sold on Amazon.ae with a long track record.

Answers

Questions about the SureFeed Microchip Pet Feeder Connect

What is the SureFeed Microchip Pet Feeder Connect?
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It is a pet bowl with a sealed lid that opens only when a registered pet puts its head in, using the pet's microchip or an RFID collar tag. The Connect version also weighs the food and, with the Sure Petcare Hub, sends each meal's time and amount to your phone.
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How much is the SureFeed Feeder Connect in Dubai?
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Amazon.ae showed offers from AED 1,185 when we checked in September 2026, with the main offer at AED 1,185 from a UAE-based seller shipping locally. The Sure Petcare Hub is about AED 337 more. The non-Connect SureFeed was about AED 796.
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Is it an automatic feeder that serves meals on a timer?
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No. It does not store food or dispense it at set times. You fill the bowl yourself, and the feeder controls which pet can eat it. If you need meals served while you are out, a timed feeder like the Petkit Fresh Element Solo or PETLIBRO Granary does that job.
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Do I need the Sure Petcare Hub?
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Only for the app. Without the Hub, the feeder still recognises your pets and opens only for them, added with the button on the back. The Hub is what sends feeding data to your phone and lets you set portion weights and lid settings. It is sold separately.
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What does the Sure Petcare app show?
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With the Hub, the app shows when each pet visited the feeder, how long it ate and how much food it took, measured to within 1 g. You can set portion weights, change the lid close delay, run training mode, check battery level and export feeding history for your vet.
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What is the difference between the SureFeed Connect and the standard SureFeed?
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Both open only for registered pets. The Connect version adds a weighing scale, portion lights and Hub support, so you can track meals in the app. The standard version has no scale or app. On Amazon.ae the standard version was about AED 350 cheaper when we checked.
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How do I make sure I receive the Connect version?
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The Amazon.ae listing groups the standard feeder, the Connect feeder and a Hub bundle together, and a UAE buyer has reported receiving the wrong one. Check the box says Connect. The Connect model has portion indicator lights on the front and a settings button on the back for pairing with the Hub.
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Can it stop my cat eating another cat's prescription food?
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Yes, that is its main job. Register only the cat on the special diet to that feeder. Its bowl stays sealed for every other pet, and the lid closes again when the right cat walks away. Other pets can have their own feeder or bowl elsewhere.
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Will it keep my dog out of the cat's food?
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It stops a dog eating through the lid, and a lid lock stops clever pets pulling the lid off. A large, determined dog can still push the whole feeder around. Put it somewhere the cat can reach but the dog cannot, such as a raised spot or a room behind a cat flap.
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Can it be used for wet food in Dubai's heat?
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Yes, it takes wet and dry food, and the sealed lid keeps flies and ants off and smells in. It does not cool the food. Keep it in an air-conditioned room and do not leave wet food in it for many hours, especially in summer.
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Can I put the feeder outside or on a balcony?
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We advise against it. Sure Petcare says keep it away from excessive heat, and a Dubai balcony or garden in summer is exactly that. The electronics and the food both suffer. It is designed for indoor use in a kitchen or utility room.
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How many pets can use one feeder?
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It can store up to 32 pet IDs, so several pets on the same diet can share one feeder. For pets on different diets, each pet needs its own feeder registered only to them. One Hub can run up to 10 Sure Petcare devices.
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Will it read my pet's microchip?
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It works with all common identification microchips, including the 15-digit chips UAE vets use. Press the add a pet button, put food in, and let your pet eat. The feeder reads the chip and stores it permanently, even when the batteries are changed. An RFID collar tag is included for pets without a chip.
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How do I teach my pet to use it?
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Use training mode, started with the button on the back. At first the lid stays open while your pet eats. Over the next stages the lid closes a little more each time until it seals fully. Sure Petcare suggests a few days per stage, and some nervous pets need a few weeks.
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How long do the batteries last?
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Sure Petcare quotes about six months on four C-cell alkaline batteries. A light at the back flashes red every five seconds when they are low. Use good alkaline cells, since the feeder is not designed for rechargeables, and change all four together.
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What happens in a DEWA power cut or internet outage?
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The feeder keeps working because it runs on its own batteries and stores your pets in memory. Only the Hub needs mains power and internet. If either drops, the app stops updating until it comes back, but your pets still get fed.
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How does the Hub connect in a Dubai villa?
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The Hub plugs into your router with an Ethernet cable and talks to the feeder by radio. Sure Petcare advises placing it at least a metre off the floor, away from thick walls and other electronics. If the router is far from the kitchen, you may need a network point or mesh node nearer the feeder.
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Does it work with Alexa, Google Home or Apple Home?
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We found no support listed for Alexa, Google Home or Apple Home on this feeder. Everything runs through the Sure Petcare app. Treat it as a standalone pet system rather than part of a wider smart home.
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Can I use the same Hub as my SureFlap Connect door?
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Yes. If you already have a SureFlap Microchip Pet Door Connect or Cat Flap Connect with a Hub, add the feeder to the same household in the app. One Hub handles up to 10 devices, so you do not need a second Hub.
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Is it easy to clean?
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Yes. Unlock the lid lock at the back, lift the lid off and take out the bowls and mat. Hand-wash the bowls, since Sure Petcare says not to put them in a dishwasher or microwave. Wipe the feeder body with a damp cloth, then lock the lid again.
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Do you set it up, and how long does it take?
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We can set it up on a visit, often alongside a SureFlap Connect door. Pairing the feeder to the Hub, registering pets and setting portions takes about 30 to 45 minutes. Training your pet to accept the lid takes days to weeks, which you do yourself using training mode.
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What warranty does it have in the UAE?
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Sure Petcare gives a 3-year warranty, activated when you register the product in the app. Amazon.ae marketplace sellers are not official Sure Petcare distributors, so keep your invoice and contact Sure Petcare support directly for faults. Returns go through Amazon.
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Is the SureFeed Connect worth it compared with a Petkit or PETLIBRO feeder?
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They do different jobs. Petkit and PETLIBRO feeders store dry food and serve it on a schedule, but any pet can eat it. SureFeed serves only the right pet, wet or dry, but you fill it yourself. For multi-pet homes with diet problems, SureFeed wins. For timed meals, choose Petkit or PETLIBRO.
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Who should not buy the SureFeed Connect?
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Skip it if you have only one pet, if all your pets eat the same food, or if what you really need is meals served on a timer while you are away. Also skip it if you do not want to buy the Hub, since the cheaper standard SureFeed does the same selective feeding.
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Installation

Fitted and configured by our Dubai team

We supply this as part of a working system rather than as a box. That means checking it suits your property first, fitting it properly, setting up the automations that make it useful, and showing your household how it works.

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